Opinion: Oil and gas companies are dead last in trust

February 24, 2020

Cost-cutting won’t save the oil and gas industry. Customer focus will

October 22, 2019

Here’s why oil and gas company mergers usually fail

October 18, 2019

Energy companies are losing the trust battle: Here’s how to win it

February 19, 2019

Rethinking Marketing

January 24, 2019

6 Ways B-to-B Customers Are Unique and How to Satisfy Them

January 9, 2019

Why Houston energy companies should focus on customer satisfaction over tech

April 27, 2018

Consumers See Many Brands Through Political Lens

April 12, 2018

Parental satisfaction with schools linked to higher SAT scores

March 29, 2018

The Unequal Effects of Partisanship on Brands

March 26, 2018

Saving the News: Toward a National Journalism Strategy

March 19, 2018

Business Schools Suggest New Loyalty Metrics

March 19, 2018

Oil and gas customer satisfaction leads to increased sales

March 16, 2018

Mittal, Sridhar: The urgent matter of school safety

February 16, 2018

What For-profit Businesses Can Teach Nonprofits About Customer Satisfaction

February 12, 2018

Report: Parents value engagement, but say schools fall short

District Administration

Which Customer Metric Best Predicts Financial Performance?

December 31, 2017

Study: Public Schools Get Poor Grades on Community Engagement

December 3, 2017

Study: Public Schools Get Poor Grades on Community Engagement

December 1, 2017

Survey: Public school parents less satisfied with engagement opportunities

November 30, 2017

Rice U. study: Public schools lagging in family and community engagement

November 29, 2017

Why is everyone so ’embattled’ right now?

November 29, 2017

Disgust leads people to lie and cheat, cleanliness promotes ethical behavior, study shows

November 13, 2017

5 Ways Nonprofits Can Engage Donors

July 1, 2017

When a Consumers’ Sense of Local Identity is Triggered, They Will Pay More for Products that Reinforce that Identity

May 12, 2017

How Brands Can Leverage the ‘Buy American’ Movement

April 4, 2017

Investors Look to Retailers to ‘Rightsize’

February 8, 2017

The Downside of Marketing Dashboards

January 1, 2017

What would happen if Houston-based companies got Yahoo-ed?

December 23, 2016

Seven Ways to Maximize Your Company’s Customer Satisfaction ROI

American Marketing Association

Customer-based Strategies for Raising Prices

November 8, 2016

Why Do Consumers Pay More? Rice Research Finds the Surprising Effect of Consumer Local Identity

October 25, 2016

How global companies can market to local customers

October 20, 2016

Save The American Economy By Increasing U.S. Consumer Willingness And Desire To Pay More

October 14, 2016

Avoiding the Trap of Spurious Loyalty: Lessons from Wells Fargo and Volkswagen

October 11, 2016

Do Oilfield-Services Companies Strategically Manage Customers and Employees? Halliburton, National Oilwell Varco, and Schlumberger

March 1, 2016

Employee Layoffs in Oilfield Services Companies: Panacea or Poison?

August 19, 2015

Commentary: Finding agreement between “frenemies” — oil field services and integrated oil companies

July 30, 2015

Customer-Centric Org Charts Aren’t Right for Every Company

July 1, 2015

How Feelings Of Disgust Lead To Immoral Behavior

November 17, 2014

Disgusting stuff turns us into liars and cheats, and cleanliness makes us honest again

November 13, 2014

NEW STUDY: Successful companies don’t forget the customers after mergers

January 30, 2014

State College Businesses Leave Nittany Mall for New Locations

January 10, 2014

Where Retail Chains Miss the Mark

June 28, 2013

The Effects of Opening and Closing Retail Stores on Firm Value

March 26, 2013

Giving Differently: Liberals and Conservatives Have Radically Different Views of Charity

June 1, 2012

MU study: Happier employees mean more return sales

July 8, 2011

Avoiding the Lemming Effect: How CCOs & CMOs Can Know the Right Budget for Them

February 17, 2011

Walmart vs Best Buy: Rice Studies Why Walmart’s Kicking Butt

December 21, 2010

For customers, will United-Continental merger fly?

October 10, 2010

Rice BP study: Social responsibility good for public — and shareholders

Rice University

Does Media Coverage of Toyota Recalls Reflect Reality?

March 9, 2010

Amnesia for Toyota owners

March 7, 2010

Upset at IKEA Logo Change? Get a Life.

September 12, 2009

Loyalty can turn on the look of a logo

September 11, 2009

Gender Gap Exists for Giving, Too

August 28, 2009

Learn what the client really wants

May 27, 2008