companies make or break brand loyalty through customer service—whether through convenience, speed, positive interactions with employees or quick resolution of problems. Doing it well brings customers back again and again.
Forbes’ newest list, Best Customer Service, recognizes the companies that consumers say excel in this area.
Created in partnership with HundredX, a data analytics company focused on customer insights, the ranking derives from a year-long online survey of 201,000 people in the United States who provided 4.2 million ratings on more than 3,000 brands. The top 300 made the list, with The UPS Store, Chick-fil-A and REI leading the way.
“Customer service is one of those areas that has historically been viewed as a cost, but our data shows that there’s an opportunity to view it as an edge,” says Rob Pace, founder and CEO of HundredX. “There’s a massive return on investment when companies focus on things that are probably within their grasp. It just requires a mindset of customer centricity.”
The companies on this inaugural list—in sectors ranging from mail services and tire repair to retail stores and drive-thru restaurants—have done just that.
As with all Forbes lists, companies pay no fee to participate. For questions about this list, please contact [email protected].
