Launched November 2016, the C-CUBESTM B2B benchmark survey remains one of the largest and comprehensive monthly studies of B2B managers. Over 8,000 surveys have been collected, and the distribution continues to rapidly expand.
It is imperative to evaluate the mechanisms within B2B firms that contribute to overall company sustainability, success, and health. Within each survey, C-CUBESTM evaluates a set of strategic areas that are important to financial performance. Such areas include:
- Product quality
- Service Support
- Project management
- Corporate social responsibility
Unlike the majority of consulting firms, C-CUBESTM has developed a proprietary statistical link with financial performance such as sales, EBITDA, margins, and pricing power.