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B2B Press Features

Broadcom’s Approach Towards Delivering Customer Value

December 28, 2023

Maximizing Customer Feedback For Business Growth And Loyalty

December 28, 2023

There’s no such thing as a B2B customer: Why B2B marketing needs a makeover

December 28, 2023

BEST CUSTOMER SERVICE

December 21, 2023

Returns are so costly for retailers, some are telling customers to keep unwanted goods

December 21, 2023

This pod is an AI-powered mini doctor’s office

December 21, 2023

How a Transition from Scorekeeper to Value Creator Will Define the Modern CFO

December 21, 2023

How to Build Your Product to Target Product-Market Fit

December 8, 2023

Workday’s Big Q3: Co-CEO Eschenbach Cites 3 Top Customer Priorities

December 8, 2023

Is Your Company as Strategically Aligned as You Think It Is?

October 10, 2023

Disney and Twitter had a rough year: Renewed customer focus can help

April 8, 2023

10 Ways to Boost Customer Satisfaction

April 8, 2023

Customer Satisfaction: A Strategic Review and Guidelines for Managers

April 7, 2023

Analyzing Active Fund Managers’ Commitment to ESG: Evidence from the United Nations Principles for Responsible Investment

April 7, 2023

3 Ways Data Dashboards Can Mislead You

February 17, 2023

Corporate Sociopolitical Activism and Firm Value

January 20, 2023

Task-Enabling CEOs: Implications for an Effective Implementation of New Technology

January 20, 2023

Top ten reasons for process improvement project failures

January 6, 2023

Does Strategic Planning Improve Organizational Performance? A Meta-Analysis

January 6, 2023

Bureaucracy Is Keeping Health Care from Getting Better

December 10, 2022

What We Learned About Bureaucracy from 7,000 HBR Readers

December 10, 2022

Tired of Too Many Meetings? This Brilliant 4-Question Meeting May Be Your Solution

Tired of Too Many Meetings? This Brilliant 4-Question Meeting May Be Your Solution

November 27, 2022

ESG will not save oil and gas companies — customer focus will

November 4, 2022

General Electric: Is This Turnaround Story Worth It?

November 4, 2022

6 Ways B-to-B Customers Are Unique and How to Satisfy Them

January 9, 2019

The Unequal Effects of Partisanship on Brands

March 26, 2018

Saving the News: Toward a National Journalism Strategy

March 19, 2018

Business Schools Suggest New Loyalty Metrics

March 19, 2018

Which Customer Metric Best Predicts Financial Performance?

December 31, 2017

Disgust leads people to lie and cheat, cleanliness promotes ethical behavior, study shows

November 13, 2017

When a Consumers’ Sense of Local Identity is Triggered, They Will Pay More for Products that Reinforce that Identity

May 12, 2017

How Brands Can Leverage the ‘Buy American’ Movement

April 4, 2017

The Downside of Marketing Dashboards

January 1, 2017

Save The American Economy By Increasing U.S. Consumer Willingness And Desire To Pay More

October 14, 2016

Customer-Centric Org Charts Aren’t Right for Every Company

July 1, 2015

MU study: Happier employees mean more return sales

July 8, 2011

Avoiding the Lemming Effect: How CCOs & CMOs Can Know the Right Budget for Them

February 17, 2011

Learn what the client really wants

May 27, 2008