Industries Served

Energy

A demonstrable statistical link between overall customer satisfaction scores from the C-CUBES.

Energy

C-CUBESTM Energy Benchmark?

  • Started in November 2017 as an industry-specific deep dive into perceptions of the most prominent energy firms in the country.
  • Respondents rate the top 50 national energy companies on the same dimensions captured in the B2B benchmark.
  • Respondents also rate energy companies on industry-specific issues such as safety
  • C-CUBESTM researchers have developed a demonstrable statistical link between overall customer satisfaction scores from the C-CUBESTM Energy Benchmark and financial performance such as sales, EBITA, margins and pricing power.

Briefs

The M&A Dogma in the Oil and Gas Industry

By | B2B: Briefs, Briefs, Energy: Briefs

THE M&A DOGMA IN THE OIL AND GAS INDUSTRY

 

With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options. A better way forward for Flour should start with customer value and its drivers to focus the company’s strategy. Customers, after all, are the main sources of cash flow for any company.  Cost cutting as a strategy is neither desirable nor likely to be successful.

 

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Fluor’s Restructuring Misses the Mark

By | B2B: Briefs, Briefs, Energy: Briefs

FLUOR’S RESTRUCTURING MISSES THE MARK

 

With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options. A better way forward for Flour should start with customer value and its drivers to focus the company’s strategy. Customers, after all, are the main sources of cash flow for any company.  Cost cutting as a strategy is neither desirable nor likely to be successful.

 

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Growing Sales in the Oil and Gas Sector

By | Briefs, Energy: Briefs

CUSTOMER SATISFACTION

Companies in the oil and gas sector are beginning to feel optimistic in 2018. The average price of crude oil in 2017 was 24.6% higher than it was in 2016 and 2018 seems to be shaping up positively.

With this enthusiasm, companies may wonder what strategies may help them increase sales. One proven strategy would be to focus on increasing customer satisfaction.

 

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Research Articles

Press Features

Opinion: Oil and gas companies are dead last in trust

February 24, 2020

Cost-cutting won’t save the oil and gas industry. Customer focus will

October 22, 2019

Here’s why oil and gas company mergers usually fail

October 18, 2019

Energy companies are losing the trust battle: Here’s how to win it

February 19, 2019

Rethinking Marketing

January 24, 2019

Why Houston energy companies should focus on customer satisfaction over tech

April 27, 2018

The Unequal Effects of Partisanship on Brands

March 26, 2018

Oil and gas customer satisfaction leads to increased sales

March 16, 2018