Briefs
C-CUBESTM briefs provide senior executives with usable insights for strategy planning and execution.
Expanding Margins
EXPANDING MARGINS Many B2B companies are stuck in a value trap because product improvements do not expand margins. Linking customer value to margins provides a sound basis for strategic…
Read More Busting the Sales Trap in Strategy Planning
BUSTING THE SALES TRAP IN STRATEGIC PLANNING Most senior executives do not realize the strategic potential of increasing customer value. An assessment of more than 400 executives showed more…
Read More Solving the EBITDA Puzzle
SOLVING THE EBITDA PUZZLE EBITDA increases need not come from relentless expense reduction. The successful strategy uses customer value to prioritize budgeting because EBITA is strongly driven by customer…
Read More Are you Basing Your Strategy on Mythical Numbers?
MYTHICAL NUMBERS ARE SO BIG THAT YOU BELIEVE THEM WITHOUT QUESTION. In strategy planning, mythical numbers emanate from consulting studies intended to establish broad and eye-popping trends… DOWNLOAD…
Read More What Type of Senior Executive are You?
WHAT TYPE OF SENIOR EXECUTIVE ARE YOU? With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options.…
Read More The M&A Dogma in the Oil and Gas Industry
THE M&A DOGMA IN THE OIL AND GAS INDUSTRY With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore…
Read More Fluor’s Restructuring Misses the Mark
FLUOR’S RESTRUCTURING MISSES THE MARK With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options. A better…
Read More Leveraging Parent Satisfaction for SAT Gains
GAUGING SCHOOL SUCCESS SAT scores are a key metric used to assess student and school success. Colleges use SAT scores in their admissions process since they can predict student success…
Read More Growing Sales in the Oil and Gas Sector
CUSTOMER SATISFACTION Companies in the oil and gas sector are beginning to feel optimistic in 2018. The average price of crude oil in 2017 was 24.6% higher than it was…
Read More Power-Up PPI
COLLABORATIVE FOR CUBES™ BREAKS DOWN PRICE ELASTICITY. To remain profitable, companies must have pricing power. They must have the ability to raise prices while maintaining relatively stable unit sales. And…
Read More Multiplier Customers
COLLABORATIVE FOR CUBES™ HELPS TARGET PROFITABLE NEW CLIENTS. All customers are not the same. Some generate only one-time business. Others can help grow a firm organically through repur- chasing, recommending…
Read More The EBITDA Conundrum
COLLABORATIVE FOR CUBES™ RESEARCH OFFERS WAY OUT. Earnings before interest, taxes, depreciation, and amortization (EBITDA) is a powerful metric used to evaluate the profitability of a business. Because of its…
Read More Expanding Margins
COLLABORATIVE FOR CUBES™ FINDINGS SHOW RIGHT WAY TO GROW. Increasing sales in a way that also increases margins is not easy for business-to-business (B2B) companies. Often business suppliers and their…
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