COLLABORATIVE FOR CUSTOMER-BASED EXECUTION AND STRATEGY
Recognizing customers are the ultimate source of cash flow and financial value, firms continuously invest in strategic priorities and execution activities designed to satisfy them. It doesn’t always go well. Many times, businesses are confused about the specific strategic areas in which they should invest. Other times, they debate the execution levers that should be the focus of their investment.
Ultimately, every activity, decision, and strategy can be justified as an attempt to satisfy customers. As a consequence, companies often find themselves embroiled in a variety of misaligned strategic initiatives and execution activities they believe are helping customers. Customers see it differently—they see a company that is unfocused, inconsistent, and not satisfying their needs.
The Collaborative for Customer-Based Execution and Strategy (Collaborative for CUBES™) framework helps align a company’s strategy and execution at all levels in a way that not only satisfies customers, but also achieves the desired financial results. Collaborative for CUBES™ provides guidance, based on rigorous, proprietary statistical analysis, to define strategy outcomes, develop strategic priorities, identify execution levers, and translate the execution levers into concrete, actionable, ground-level reality.
