VVS Machining Solutions: From Customer Success to Financial Success (Part A)
Description:
VVS Machining Solutions, a provider of drills, mills, and inserts for manufacturers in India, faced growing competition. As sales and profits flattened, the company needed to tighten its focus. But on what? CEO A.K. Chandran had to find a systematic way to determine VVS’s most important customer value drivers.
Type: Case
Pages: 14
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