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Sustainability Marketing – Teaching Note

By April 28, 2021No Comments

Sustainability Marketing – Teaching Note

Sustainability Marketing – Teaching Note


Oil giant Shell invested in solar in 2018 and committed to spending at least $1 billion annually on clean energy. It’s not alone. More and more firms are integrating sustainability into their business models for a competitive advantage. What is sustainability marketing, and how does it differ from other strategies?

Type: Case

Pages: 14

Instructions To Download from

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  1. Login to and register as faculty
  2. To add C-CUBES content items click on the C-CUBES 2021 course title
  3. Click “Edit Course” , “Course Materials” “Add Material”
  4. Click option 1 “Search Study.Net’s Publishing Partner Library”
  5. Click under Content Type “articles and cases”
  6. Click under Discipline “Business Management”
  7. Click under Content Provider scroll down to “Collaborative for CUBES
  8. Click “Continue”

You can then browse the C-CUBES case collection and add any specific content titles to your course.

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