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Randomized Experiments for Customer Insights

By April 28, 2021No Comments

Randomized Experiments for Customer Insights

Randomized Experiments for Customer Insights


Executives often need to draw causal conclusions to understand how factors like advertising or pricing affect variables like sales. This note reviews the basic tenets of designing randomized experiments, analyzing results, and addressing potential problems so company leaders can draw valid cause-and-effect conclusions.

Type: Case

Pages: 15

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