Pursuing the Right Prospects: Fixing Sales and Bidding at GQS Through Data Analytics
Description:
Chris Long, president of GQS Oil & Gas, was disappointed with his company’s performance. His executives consistently forecasted growth, but sales consistently declined. Long was convinced accurate forecasts were critical for GQS’s strategy planning. How could the company fix its forecasting and improve the way it approached new customer acquisition?
Type: Case
Dataset: Included
Pages: 9
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