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Logistic Regression for Customer Insights

By April 28, 2021No Comments

Logistic Regression for Customer Insights

Logistic Regression for Customer Insights


How can executives predict binary outcomes like whether or not a customer will purchase a product? Logistic regression is a special type of regression used to analyze binary outcomes such as customers buying versus not buying, and customer retention versus defection. This note reviews the basic premise of logistic regression and provides a step-by-step tutorial with examples.

Type: Case

Dataset: Included

Pages: 17

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