Green Cover: Planning to Go Big – A
Description:
Justin Monsoon, owner of nontoxic interior paint provider Green Cover, created a plan to open several new stores, release multiple new products, and widen distribution. But he needed capital to move forward. Could Monsoon use data from customer interviews and surveys to convince investors they should commit to Green Cover? Students learn the use of qualitative data to create attributes and levels.
Type: Case
Pages: 6
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