Furniture Retailers: Understanding Customer Strategy through Quantitative Analysis
Description:
Clint Miller, a Houston-based retail consultant, created and administered a survey to understand customer value for furniture buyers. Examining two local retailers and one national brand, Miller set out to learn how each firm compared on the six most critical areas driving value. The results consistently surprised him. Students analyze a customer dataset to draw conclusions.
Type: Case
Dataset: Included
Pages: 7
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