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Customer Model Analytics for Strategic Insights

By April 28, 2021No Comments

Customer Model Analytics for Strategic Insights

Customer Model Analytics for Strategic Insights


Businesses must be able to identify their customer value equation, importance-performance matrix, and value map to draw the insights necessary to enhance value. This note defines each of these tools, breaks down the process of creating them, and shows how companies can use them to make themselves customer focused.

Type: Case

Pages: 13

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