The Deli that Did
Description:
SAP Americas’ CEO Bill McDermott bought his first business at age 17. In four years, he grew the deli to serve 500 customers daily thanks to his intensive customer focus. A buyer approached McDermott but had questions before purchasing the restaurant. Was the deli positioned to satisfy target customers? What gave it a competitive advantage? And did it have a viable growth strategy?
Type: Case
Pages: 2
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