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Exterior, Inc. – B

By March 24, 2018April 8th, 2021No Comments

Exterior, Inc. - B

Exterior, Inc. – B


Roofing manufacturer Exterior Inc. and CEO Mike Montgomery undertook a customer-focused approach to develop and execute its customer value equation. The firm examined pricing, product life expectancy, product looks, no-defect installation, and installation speed. What would Montgomery do with the information? How would the customer value equation help deliver on Exterior Inc.’s strategy?

Type: Case

Pages: 5

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