Customer-Based Execution & Strategy for Educational Institutions
Extract
This note describes the concept and implementation of a Customer-Based Execution and Strategy (CUBES). As shown in Figure 1, a customer-based approach uses three models…
WHY CUSTOMERS?
Customers provide firms cash flow in the form of sales, royalties, and fees. For non-profits, such as schools and clinics, non-paying customers are an equally important source of cash flow. For example, a public school is paid a fixed fee per enrolled student by the school district, while a clinic’s grant funding may be tied to its number of patients.
CUSTOMER MODEL
“We could stick a sign outside this hall tonight and put ‘rock concert’ on it, and we’d have one kind of crowd come in. And we could put ‘ballet,’ and we’d have a somewhat different kind of crowd come in. Both crowds are fine. But it’s a terrible mistake to put rock concert out there if you’re going to have a ballet, or vice versa.” Warren Buffet, CEO, Berkshire Hathaway
Instructions To Download from Study.net
To obtain instructor copy, please follow these steps
- Login to www.study.net and register as faculty
- To add C-CUBES content items click on the C-CUBES 2021 course title
- Click “Edit Course” , “Course Materials” “Add Material”
- Click option 1 “Search Study.Net’s Publishing Partner Library”
- Click under Content Type “articles and cases”
- Click under Discipline “Business Management”
- Click under Content Provider scroll down to “Collaborative for CUBES
- Click “Continue”
You can then browse the C-CUBES case collection and add any specific content titles to your course.
Screenshots to add C-CUBES content below.
