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Customer-Based Execution & Strategy for Educational Institutions

By March 24, 2018April 9th, 2021No Comments

Customer-Based Execution & Strategy for Educational Institutions

Customer-Based Execution & Strategy for Educational Institutions


This note describes the concept and implementation of a Customer-Based Execution and Strategy (CUBES). As shown in Figure 1, a customer-based approach uses three models…


Customers provide firms cash flow in the form of sales, royalties, and fees. For non-profits, such as schools and clinics, non-paying customers are an equally important source of cash flow. For example, a public school is paid a fixed fee per enrolled student by the school district, while a clinic’s grant funding may be tied to its number of patients.


“We could stick a sign outside this hall tonight and put ‘rock concert’ on it, and we’d have one kind of crowd come in. And we could put ‘ballet,’ and we’d have a somewhat different kind of crowd come in. Both crowds are fine. But it’s a terrible mistake to put rock concert out there if you’re going to have a ballet, or vice versa.” Warren Buffet, CEO, Berkshire Hathaway

Instructions To Download from

To obtain instructor copy, please follow these steps

  1. Login to and register as faculty
  2. To add C-CUBES content items click on the C-CUBES 2021 course title
  3. Click “Edit Course” , “Course Materials” “Add Material”
  4. Click option 1 “Search Study.Net’s Publishing Partner Library”
  5. Click under Content Type “articles and cases”
  6. Click under Discipline “Business Management”
  7. Click under Content Provider scroll down to “Collaborative for CUBES
  8. Click “Continue”

You can then browse the C-CUBES case collection and add any specific content titles to your course.

Screenshots to add C-CUBES content below.