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Being Boeing – A

By March 24, 2018April 8th, 2021No Comments

Being Boeing - A

Being Boeing – A


The Boeing Company needed to regain market share from Airbus SE. Senior executives believed issues with aircraft financing and Boeing’s sales strategy, not pricing, had led to their decline. Did Boeing need to lower prices? Or could it revamp its sales process, empowering its teams to make decisions without resorting to lowering prices?

Type: Case

Pages: 3

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