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Affect and Decision Making: Teaching Note

By March 24, 2018April 9th, 2021No Comments

Affect and Decision Making: Teaching Note

Affect and Decision Making: Teaching Note


Affect is a general term describing three cognitive conditions—moods, emotions, and decision-generated affect—that can influence strategy planning. How can executives understand affect and use its intervening processes to gain an advantage? This technical note describes findings from randomized experiments to understand the relationship between affect and decision making.

Type: Teaching Note

Pages: 6

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