Solving for B° Podcast
By
The Importance of Brand Research
An often overlooked part of a branding effort is the research phase. But our experts are here to tell you why that can be a critical mistake.
In this episode of the Solving for B° Podcast, CEO, Bo Bothe and Chairman, Jonathan Fisher are joined by Dr. Vikas Mittal of Rice University to discuss the importance and value of brand research. Using Arms Wide Adoption Services as an example, they’ll examine the difference between qualitative and quantitative research and review when it is best to employ each.
Finally, our experts will thoroughly review our recommended four step approach to brand research that includes: identifying key issues, developing concepts and ideas, quantitatively testing those ideas, and analyzing the data to build thoughtful brands.
