Listening to the Voice of the Customer
Description:
Listening to customers is an essential first step for developing and implementing a customer-focused strategy. In this technical note, readers will discover how to capture the voice of their customers using different techniques such as in-depth interviews, focus groups, ethnographic observation and draw insights from them.
Type: Case
Pages: 20
Instructions To Download from Study.net
To obtain instructor copy, please follow these steps
- Login to www.study.net and register as faculty
- To add C-CUBES content items click on the C-CUBES 2021 course title
- Click “Edit Course” , “Course Materials” “Add Material”
- Click option 1 “Search Study.Net’s Publishing Partner Library”
- Click under Content Type “articles and cases”
- Click under Discipline “Business Management”
- Click under Content Provider scroll down to “Collaborative for CUBES
- Click “Continue”
You can then browse the C-CUBES case collection and add any specific content titles to your course.
Screenshots to add C-CUBES content below.
