Skip to main content

Industries Served

B2B

The C-CUBES approach equips executives with invaluable knowledge of factors affecting company health and industry ranking.

Business to Business

Launched November 2016, the C-CUBESTM B2B benchmark survey remains one of the largest and comprehensive monthly studies of B2B managers. Over 8,000 surveys have been collected, and the distribution continues to rapidly expand.

It is imperative to evaluate the mechanisms within B2B firms that contribute to overall company sustainability, success, and health. Within each survey, C-CUBESTM evaluates a set of strategic areas that are important to financial performance. Such areas include:

  • Pricing
  • Product quality
  • Safety
  • Service Support
  • Sales
  • Communication
  • Project management
  • Corporate social responsibility

Unlike the majority of consulting firms, C-CUBESTM has developed a proprietary statistical link with financial performance such as sales, EBITDA, margins, and pricing power.

Why use C-CUBESTM  B2B Benchmark?

The C-CUBESTM  approach equips executives with invaluable knowledge of factors affecting company health and industry ranking. This process compares firm performance on loyalty drivers and overall customer satisfaction relative to industry competitors, as well as aspirational benchmarks.

The B2B Benchmark enables companies to determine key strategic areas contributing to optimal performance, and positioning themselves against close competitors and industry leaders. By developing a deepened understanding of its position relative to industry competitors, firms place themselves at a competitive advantage.

Targeted initiatives in key strategic areas stimulates tangible, sustainable improvements in financial performance. Continuous evaluations and initiatives employed by C-CUBESTM assist firms to closely monitor specific internal functions directly affecting overall performance, which in turn increases effective decision making regarding future firm endeavors.

Press Features

Broadcom’s Approach Towards Delivering Customer Value

December 28, 2023

Maximizing Customer Feedback For Business Growth And Loyalty

December 28, 2023

There’s no such thing as a B2B customer: Why B2B marketing needs a makeover

December 28, 2023

Briefs

November 9, 2023 in B2B: Briefs, Briefs

HOW ALIGNED ARE B2B EXECUTIVES WITH THEIR CUSTOMERS?

HOW ALIGNED ARE B2B EXECUTIVES WITH THEIR CUSTOMERS?   Executives Are Confident They Know Their Customers  
Read More
August 15, 2023 in B2B: Briefs, Briefs

THE STRATEGY ALIGNMENT GAP: WHY CEOS MISJUDGE IT AND HOW THEY CAN FIX IT

THE STRATEGY ALIGNMENT GAP: WHY CEOS MISJUDGE IT AND HOW THEY CAN FIX IT   well-meaning CEOs fall prey to the strategy alignment gap. Their teams have high levels of…
Read More
February 1, 2023 in B2B: Briefs, Briefs

Effective Strategy Implementation

Effective Strategy Implementation   To execute the strategy more effectively, this study proposes an integrated model combining the resource-based view of ‘McKinsey 7S’ and the industrial organization point of view.
Read More

Newsletters

Newsletter: How to Leverage “Local”

October 6, 2023

Understanding & Fixing the Strategy Alignment Gap

August 30, 2023

Seminal Studies: Corporate Activism Fails to Improve Critical Outcomes

July 14, 2023