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Chris Hughbanks

Chris Hughbanks
Chris Hughbanks In B2B: Briefs, Briefs

Expanding Margins

EXPANDING MARGINS

 

Many B2B companies are stuck in a value trap because product improvements do not expand margins. Linking customer value to margins provides a sound basis for strategic growth.

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Chris Hughbanks
Chris Hughbanks In B2B: Briefs, Briefs

Busting the Sales Trap in Strategy Planning

BUSTING THE SALES TRAP IN STRATEGIC PLANNING 

 

Most senior executives do not realize the strategic potential of increasing customer value. An assessment of more than 400 executives showed more than 70% underestimate the impact of increasing customer value on sales growth

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Chris Hughbanks
Chris Hughbanks In B2B: Briefs, Briefs

Solving the EBITDA Puzzle

SOLVING THE EBITDA PUZZLE

 

EBITDA increases need not come from relentless expense reduction. The successful strategy uses customer value to prioritize budgeting because EBITA is strongly driven by customer value.

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  • Home
  • Industries Served
    • B2B
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    • K-12 Education
  • Press
    • Briefs
    • Press Features
  • Teaching Resources