Customer Model Analytics for Strategic Insights
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Sustainability Marketing – Teaching Note
VVS Machining Solutions: From Customer Success to Financial Success (Part B)
VVS Machining Solutions: From Customer Success to Financial Success (Part A)
Pursuing the Right Prospects: Fixing Sales and Bidding at GQS Through Data Analytics
Pursuing the Right Prospects: Fixing Sales and Bidding at GQS Through Data Analytics
Listening to the Voice of the Customer
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MYTHICAL NUMBERS ARE SO BIG THAT YOU BELIEVE THEM WITHOUT QUESTION.
In strategy planning, mythical numbers emanate from consulting studies intended to establish broad and eye-popping trends…
WHAT TYPE OF SENIOR EXECUTIVE ARE YOU?
With their inward-looking approach, leadership and board members at Flour may damage long-run performance unless the goal is to explore strategic options. A better way forward for Flour should start with customer value and its drivers to focus the company’s strategy. Customers, after all, are the main sources of cash flow for any company. Cost cutting as a strategy is neither desirable nor likely to be successful.
